Description
Position: Chief Marketing Officer
Division: Marketing
Location: New York City
Reporting to: COO, Managing Partner
Summary
The Chief Marketing Officer (CMO) serves as the organization’s senior marketing leader, responsible for setting strategic direction, managing brand integrity while evolving the brand vision, and ensuring integration of all marketing and communication efforts into a cohesive, forward-looking brand strategy. This role combines high-level strategy development, hands-on marketing communications development, brand reputation management, and executive and external relationship management with oversight of execution of advertising, marketing and public relations initiatives. The CMO reports to the Chief Operating Officer and has one direct report. This is a full-time, in-office role located in New York City.
The CMO drives vision, big-picture strategy, brand stewardship, content and creative development and nurtures executive and key external relationships for a well-established and entirely B2B brand; there is no consumer element to this brand. This seasoned professional possesses the experience and expertise to effectively monitor and guide the Marketing Manager and, when necessary, implement tactical elements of marketing, advertising and PR initiatives.
Responsibilities
Messaging/Content Strategic Development and Oversight
Own the strategic development and evolution of all messaging/content. Ensure effective, professional, audience-appropriate and brand-aligned communications. Monitor oversight of the implementation of all messaging/content and ensure consistency across all media and channels. Monitor PR agency management of PR initiatives and executive communications; collaborate to support and enhance brand reputation.
Creative Development: Branding, Design and Messaging
Own the creative development process of blending messaging, brand and design to produce sophisticated, compelling and on-brand creative assets with agency, design and production partners. Ensure the strategic integrity of the brand while evolving brand elements.
Advertising and Marketing Strategy Development
Define, plan and execute the overall advertising and marketing strategy, ensuring alignment with business objectives and positioning the brand for competitive advantage. Monitor industry leaders' and competitors' advertising and marketing to identify messaging trends and shifts in media and channels. Review advertising tracking results and adjust strategy based on data, trends and insights.
Tactical Execution Oversight
Monitor and guide the Marketing Manager for effective execution of tactical initiatives and responsibilities. Nurture collaboration of Marketing Manager and cross-functional teams to support seamless execution.
Relationship Management
Serve as the executive liaison for internal stakeholders, external business partners, media partners, agencies, and strategic collaborators.
Compliance & Regulation
Ensure all marketing, marketing and PR end products meet Compliance and legal requirements, as well as company policies.
This is not a comprehensive listing of activities; responsibilities may change at any time without notice.
Compensation: $245k-$385k DOE. As an equal opportunity employer, ACORE CAPITAL offers a competitive benefits package and salary/bonus commensurate with experience.
To apply: Please send your resume and cover letter to careers@acorecapital.com using the subject line 'Chief Marketing Officer'.
About ACORE CAPITAL
ACORE CAPITAL is one of the largest Investment Managers of U.S. commercial real estate debt, managing capital for investors located in the U.S., Canada, Europe, Asia and the Middle East. We are also one of the largest Investment Managers of U.S. commercial real estate debt specializing in Customized Separately Managed Accounts for insurance companies.
We are one of the largest private, non-bank commercial real estate lenders in the U.S., with nearly 30 years of expertise in originating and managing thousands of investments through multiple market cycles. With our 120+ professionals in offices in New York, Miami, Los Angeles, San Francisco and Dallas, we provide balance sheet capital on all property types in all markets for acquisitions, construction, renovation and recapitalization.
Key performance/scale stats as of 6.30.25:
$18+ Billion AUM
~$41 Billion originated in loans averaging $76 Million
$50 - $300+ Million target loan size
500 unique borrowers, 85 with 3+ loans
Requirements
- 7+ years of experience at Director/EVP/MD/CMO level; experience with true B2B financial services clients and/or audiences required; familiarity with commercial real estate finance lending and/or underwriting a significant plus
- Exceptional written communications skills
- Extensive experience directing the creative development process with design, agency and freelance partners
- Highly skilled in leveraging traditional, digital and evolving technology media and tools across advertising, marketing and PR channels
- Highly skilled at developing and nurturing key relationships at all levels
- Familiarity with the legal and compliance restrictions and implications for marketing communications in SEC-regulated companies
- Demonstrable success in smaller, more agile organizations as well as experience in larger companies
- Credible experience recruiting, training, monitoring and guiding direct reports
- Bachelor's or post-graduate degree in Marketing, Public Relations, Communications or related field(s), or equivalent industry experience
