American Marketing Association Job Board

Digital/Marketing Specialist

Spotlight Preferred
Enterprise Risk Management
Coral Gables, Florida, United States
9 days ago

Description

ERMProtect, a leading cybersecurity firm in Miami, Florida, is looking for a digital / marketing specialist to execute Google Search Ads campaigns, lead marketing automation, help with conversion rate optimization, and manage technical aspects of our Word Press website. Google Ads, Google Analytics, WordPress, email marketing & some Salesforce experience are all required. The successful candidate will serve as the technical backbone of the Marketing Department. Design is not a requirement but we do need you to project manage finding a designer to help with landing pages and web mastering.

Responsibilities:

  • Set up, run, manage and A/B test Google Search Ads in the digital security space.
  • Set up, run, and manage retargeting ads and other display ads across the Google Display Network.
  • Design and build landing pages (can use a freelancer) for the website that integrate with marketing tools such as Pardot / Salesforce
  • Use Pardot to build forms, execute email campaigns, and track activities and performance.
  • Lead and report on marketing automation through tech stack to report weekly on the path leads are coming from.
  • Help with light content updates in WordPress.
  • Provide weekly reports on campaign and website performance.
  • Help marketing director execute digital and non-digital campaigns as needed


Requirements

Requirements:

  • BA / BS degree in Marketing, Business Technology, Information Systems, or relevant experience.
  • Development and coding not required, but we are looking for a data driven marketer
  • 4 years minimum working in Google Ads
  • 4 years minimum working in Google Analytics
  • 3 years minimum in technical marketing automation
  • 3 years of experience with WordPress
  • 5 years Proficiency with Microsoft Suite (particularly Word, Excel, and PowerPoint).
  • Familiarity with Pardot and Salesforce or similar marketing automation tools.
  • Knowledgeable of SEO best practices.

Job Information

  • Job ID: 58646696
  • Location:
    Coral Gables, Florida, United States
  • Position Title: Digital/Marketing Specialist
  • Company Name: Enterprise Risk Management
  • Industry: Other
  • Specialties: Advertising,
    Branding,
    Content Marketing,
    Marketing Analytics,
    Online Marketing,
    Social Media,
    Direct Marketing,
    Strategy
  • Job Type: Full-Time
  • Job Duration: Indefinite
  • Min Education: BA/BS/Undergraduate
  • Required Travel: None
  • Job Level: Intermediate

Please refer to the company's website or job descriptions to learn more about them.

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