Description

About RAE Aesthetic

RAE Aesthetic is a premier, physician-led med spa dedicated to helping women look and feel their best through aesthetic and wellness services. We blend clinical excellence with a refined, luxury brand experience that empowers confidence from within. We’re seeking a Marketing & Community Engagement Manager who will own the brand voice across all platforms — driving strategy, creative execution, and authentic community connection through social media, events, partnerships, and storytelling.

Role Overview

This role is ideal for a creative strategist with strong social media expertise who thrives at the intersection of digital marketing, brand identity, and local engagement. You will lead all marketing and community initiatives — from high-impact social content to experiential events — that elevate RAE’s brand presence and grow our loyal patient base.

Requirements

Key Responsibilities

Brand Strategy & Creative Direction

• Maintain and evolve a consistent luxury brand identity across all marketing channels.
• Lead creative direction for campaigns, photography, video, and branded content.
• Collaborate with leadership to refine long-term brand positioning and voice.
• Oversee visual storytelling for digital and in-clinic materials (ads, brochures, event collateral, etc.).

Social Media Management & Content Creation

• Develop and execute a comprehensive social media strategy across Instagram, Facebook, TikTok, and emerging platforms.
• Create and oversee daily and weekly content calendars (including graphics, reels, stories, before/after posts, testimonials, and educational content).
• Optimize platform performance using analytics (reach, engagement, conversions).
• Write engaging captions and calls to action that reflect the RAE brand tone.
• Partner with providers and team members to feature authentic content that highlights patient experience, team culture, and new services.
• Manage influencer and brand ambassador collaborations, including outreach, contract negotiation, and performance tracking.
• Stay current with trends in aesthetics, beauty, and wellness marketing; experiment with new features and formats.

Community Engagement & Events

• Plan and execute local community events, patient appreciation nights, and sponsorships to increase brand visibility and loyalty.
• Represent RAE Aesthetic as a confident brand ambassador at public and partner events.
• Build and maintain relationships with community leaders, local businesses, and wellness partners.

Partnership & Influencer Development

• Identify and cultivate strategic partnerships with complementary businesses (salons, fitness studios, boutiques, etc.).
• Develop co-branded campaigns and cross-promotions that expand reach and drive conversions.
• Manage influencer and micro-influencer collaborations; measure impact on brand awareness and engagement.

Marketing Campaigns & Analytics

• Launch and optimize multi-channel campaigns (social, Google Ads, email, print).
• Track key metrics (reach, engagement, conversions, event ROI) and create leadership reports with actionable insights.
• Use data to refine future marketing strategies and improve efficiency.
• Manage CRM campaigns to track leads, bookings, and client engagement.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
• 3+ years of experience in marketing, brand management, or social media strategy.
• Proven ability to grow brand presence and community engagement through creative digital content and events.
• Experience managing Instagram, TikTok, and Meta Ads, including budget optimization and analytics.
• Proficiency with design tools (Canva, Adobe Suite, or similar).
• Excellent written and verbal communication skills.
• Strong project management, organization, and multitasking abilities.
• Comfortable representing a high-end brand at live events.
• Flexible schedule — some evenings/weekends for events or campaigns.

Preferred Skills & Experience

• Experience in luxury, aesthetics, beauty, or wellness industries.
• Understanding of med-spa services and compliance around patient imagery and marketing.
• Familiarity with Aesthetic Record (AR) or other CRM/marketing platforms.
• Established influencer relationships or demonstrated success building brand ambassador programs.
• Strong creative eye for design, photo/video direction, and brand cohesion.
• Balance of creative intuition and data-driven decision-making.