Description
Marketing Specialist and SEO Strategist in Palatine, IL. Condct mkt rsrch to idntfy cust needs, anlyz mkt trnds, innov, comptiv lndscp, trgt audnc, opport for prod dgtl ads. Pln dvlp webst, s/up advs & promos cmpgns; collab w/ mktg profs, & oth profs to coord brnd awrns & mktg efrts. Dvlp prod & srvc visn & strat. Gathr comps' info, prcs, sls, & mthds of mktg & distrib, id btlencks in sls funl. Dvlp & implmt srch mktg ttics, anlyz web mtrcs, dvlp recomms. Crte online mktg strat, dvlp mlti-chanl dgitl mktg cmpgns. Dvlp cont plan of artcls, vids, & infogphcs. S/up, optmiz, Google ads & SEO intnl & xtnl webst optimzn, imprvmt of loadg spd, s/up meta tags. Tst anlyz effctvns of ads cmpgns; anlyz results thru Google Anlytcs, A/B testg. Aprvl of contt, vid rvw & editg, anlyss of ads efctivns. Prtcpt w/ mgmt in prdic plang, anlyss, rvw & recom of Mkt budgt & ROI frcastg. Req'd: Bachelor Deg in Mktg, Advtg, Finance, or reltd fld, or forgn equiv deg. 1 yr exp as Mktg Researcher, Mktg Analyst, or SEO Speclst. Mst hv knwldg or utlzd foll skls/techy: o CRM, CPA, CPL, ROI, API, UX/UI, CRO, o Ahrefs, SEMrush, Serpstat, Moz o Google: Search Console, Analytics 4, Data Studio, Insights o Surfer SEO, Yoast SEO o Meta Ads/Google Ads o Miro, Notion, Trello, Snov o Heatmaps (Hotjar), Asana, Slack o Upwork, Fiverr, Freelancehunt o NLP (Natural Language Processing), o Frog, PageSpeed Insights, Canva, Adobe Photoshop, Figma o Analysis of user, customer, or competitor, internal & external link bldg strategy, keyword clustering o Work w/ content & video strategy, audience analysis, advtg budgeting o Strategic planning, project mgmt, effective communication w/ remote teams, KPI monitoring & deadline mgmt. Mail CVs to Mykola Skoropad, CEO, Tinting Chicago Inc., 2720 W. Grand Ave B, Chicago, IL 60612 or 1402 N. Rand Rd, Palatine, IL 60074.
