Description

This is an exciting time to join Prysmian North America as we work to increase the brand awareness and showcase our role in the energy transition to renewable sources. The Senior Marketing Manager leads marketing strategy for our business teams, as well as support business development with an emphasis on demand generation and new product/market launches. This position is responsible for directing, planning, and implementing marketing programs and overseeing the logistics of the marketing efforts with internal staff and external vendors. The Marketing Manager will be a subject matter expert on branding, effective content, digital and events marketing based on KPI's and best practices.

Reporting to the Vice President of Marketing & Communications, this position serves as the Head of Marketing in North America and oversees the Marketing Specialist. The Senior Marketing Manager will collaborate with the External Communications Manager to position the Prysmian brand in the U.S. and Canada. The ideal candidate is a self-starter who will own this position and help make Prysmian an identifiable name across North America.

What You’ll Do Related to support Prysmian

• Own the Prysmian corporate brand and oversee all usage of the brand
• Lead marketing campaigns and corresponding creative assets
• Develop and execute marketing strategy
• Drive demand for products and services
• Advise on product positioning, competitive differentiation, market segmentation and targeting
• Manage the tradeshow, conference and event schedule; attend key shows with business teams.
• Partner with the Digital Strategist on marketing automation and analytics
• Manage the marketing portion of the budget

Who are we looking for?

• Bachelor's degree (MBA or master’s degree a plus)
• At least 7-10 years of experience in marketing, business, communications or similar field
• Experience with online, digital, and social media marketing
• Experience executing successful marketing strategies, with the ability to keep track of multiple priorities and steps, adhering to deadlines and working with multiple stakeholders.
• Proven ability to manage external agencies and media buying.
• Experience implementing and utilizing email marketing software and marketing analytics tools.
• Experience with Salesforce, marketing automation software, Data Asset Management System, Product Information Management System, Adobe Creative Suite, or similar software is a plus.
• Proven track record in driving company growth in an international B2B product environment
• Proactive and positive approach, high energy level and drive to get results. Creative thinker and problem solver.
• Track record of building a marketing analytics infrastructure that guides superior decision making and investments.
• Exceptional communication skills (written and spoken), including the ability to understand technical concepts and turn them into meaningful marketing materials.