Description

About AmeriSave:

AmeriSave Mortgage Corporation is a leading mortgage lender committed to providing exceptional service and innovative solutions to our customers. We are seeking a dynamic and experienced Chief Marketing Officer (CMO) to lead our performance marketing and branding efforts, with a strong focus on performance marketing.

Job Description:

As our CMO, you will be responsible for developing and executing a comprehensive performance marketing strategy that drives customer acquisition, revenue growth, and maximizes ROI. You will lead a team of marketing professionals and oversee all aspects of marketing, including digital marketing, brand management, advertising, public relations, and customer experience.

Key Responsibilities:

• Performance Marketing Leadership: Develop and implement a robust performance marketing strategy, including paid search, social media advertising, affiliate marketing, and email marketing.
• Digital Marketing: Oversee digital marketing initiatives, including SEO, SEM, social media, email marketing, and content marketing.
• Data-Driven Decision Making: Utilize data analytics to measure marketing performance, optimize campaigns, and identify new opportunities.
• Customer Acquisition: Develop and execute effective customer acquisition strategies to drive lead generation and conversion.
• Budget Management: Manage the marketing budget effectively and optimize ROI.
• Team Leadership: Build, develop, and lead a high-performing marketing team.
• Brand Management: Oversee brand strategy, positioning, and messaging across all channels.
• Public Relations: Manage public relations efforts to build brand awareness and reputation.

Requirements

Qualifications:

• Bachelor's degree in marketing, business, or a related field.
• Advanced degree (MBA or equivalent) preferred.
• 10+ years of experience in performance marketing leadership roles, preferably in the financial services industry.
• Proven track record of driving significant growth through performance marketing campaigns.
• Deep understanding of digital marketing channels and technologies.
• Strong analytical skills and data-driven decision-making.
• Experience with marketing automation tools and CRM systems.
• Excellent leadership, communication, and interpersonal skills.