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ShiftKey LLC
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ShiftKey LLC
United States (remote)
6 days ago

Description

About the work

This leadership role is an opportunity to develop demand generation strategies through integrated marketing campaigns and programs that align with sales and corporate objectives. The ideal candidate will have experience collaborating with and managing across teams to drive results. Experience developing and managing the lead funnel to optimize conversion rates and continuously improve sales/marketing alignment is key. A background in online and offline marketing channels, managing marketing tech stacks and reporting is required, along with a drive to test, analyze and continuously improve.
  • Develop and execute a comprehensive demand generation strategy for marketing campaigns and activities, which include targeting strategies for key markets, audiences and personas.
  • Establish and align with sales and marketing on lead flow, data hygiene, lead scoring, and nurture models that meet best practices and outperform benchmarks.
  • Maintain sales and marketing alignment and continuously improve lead management with automation, funnel optimization strategies and process improvement.
  • Oversee and report on marketing systems, automation, and measurement of results
  • Work with stakeholders to build out multi-channel inbound and outbound campaigns with a mix of tactics across email, digital advertising, SEO, account-based marketing, webinars, etc.
  • Work with team members to measure, and report on KPIs to ensure optimal ROI through high performing programs. 
  • Continuously improve campaign strategies by collaborating with functions across teams to identify opportunities to optimize our efforts. 
  • Test, analyze and assess the right channels and tactics for acquisition and nurture. 
Who you are (Minimum qualifications)
  • 10+ years of marketing experience including 5+ years of experience supporting and driving demand gen for a B2B SaaS or tech company
  • Demonstrated success owning the strategy, framework, development and execution for multichannel demand generation campaigns
  • Ideally you also (Preferred qualifications)
  • Deep understanding of modern marketing strategies
  • Strong leadership skills, proven ability to lead team to achieve results
  • Proven success in launching and successfully running demand gen marketing programs for B2B SaaS or tech companies
  • Experience with HubSpot, Salesforce and other Marketing tech to generate, capture, nurture, track and report on leads, accounts, conversions, and ROI
  • Strong analytical and quantitative skills
  • Excellent communication skills
  • Passionate about technology and the use of innovative, next generation platforms and tactics
Doesn’t hurt that we also offer….
  • A high growth, friendly and engaging work environment with potential for endless career opportunities
  • 100% Employer Paid medical option, plus dental and vision options for election
  • 100% Employer Paid life insurance, including short and long-term disability
  • 401K with dollar for dollar match up to 6% (includes a 4% safe harbor match and 2% discretionary match) AND immediate vesting after meeting eligibility
  • 12 Company paid holidays
  • Free onsite gym
About Us
Founded in 2016, Dallas, TX based ShiftKey is a platform that is completely disrupting the way healthcare facilities typically find licensed and certified professionals to fill available shifts. Leveraging marketplace dynamics and deep industry knowledge, the company is playing a vital role in mitigating America’s healthcare staffing shortages, enabling direct connections between facilities and healthcare professionals. By offering the opportunity to work as much or as little as they choose and putting the power back into the hands of healthcare workers, ShiftKey is bringing more licensed professionals back into the workforce, a solution that is solving a major crisis in healthcare. Since its inception, healthcare facilities have posted more than 35 million hours of shifts on ShiftKey, interact­ing with hundreds of thousands of professionals looking for flexible work. For more information, visit www.ShiftKey.com


Job Information

  • Job ID: 65915523
  • Workplace Type: Remote
  • Location:
    United States
  • Position Title: Director, Demand Generation & Marketing Operations
  • Company Name For Job: ShiftKey LLC
  • Industry: Healthcare / Health Services
  • Specialties: Strategy
  • Job Type: Full-Time
  • Job Level: Not Applicable
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