Description

As a Global Marketing Manager, you are responsible for defining go-to market strategy, 
messaging, and tactics to promote products and services that help acute and non-acute 
providers reduce medical supplies spend and improve patient safety. In this role, you will plan, 
develop, and execute the marketing plan to aid our sales and business development teams 
identify, nurture, and close customers faster, as well as support upsell and cross-sell related 
offerings. Reporting to the Director, Marketing, this high visibility position will work closely with 
business stakeholders, product management, event marketing, sales, and our client 
engagement center to increase awareness, drive lead generation, and support revenue growth.
ESSENTIAL FUNCTIONS
Reasonable Accommodations Statement
To accomplish this job successfully, an individual must be able to perform, with or without 
reasonable accommodation, each essential function satisfactorily. Reasonable accommodations may 
be made to help enable qualified individuals with disabilities to perform the essential functions.
Essential Functions Statement(s):
• Develop value propositions, key messaging, and product positioning statements that 
address our customer’s needs and differentiate ECRI solutions.
• Create annual marketing plans and quarterly go-to market plans that include content 
calendar and awareness campaigns with customer collateral, communications, social 
media, webinars, podcasts, website messaging, blogs, videos, etc.
• Identify and execute an engagement strategy for tradeshows, industry events, trade 
associations, and speaking opportunities for our subject matter experts.
• Generate sales enablement tools, presentations, talk tracks, and messaging to support 
our sales team nurture and grow their pipelines.
• Monitor and gather market intelligence around healthcare mergers and acquisitions, 
industry news, competitors’ products, services, and marketing activities to support 
competitive messaging and sales enablement tools.
• Plan and develop deep dive and short form content to be used in awareness campaigns, 
social media, website messaging, blogs, and tradeshows.
• Measure, analyze, and report on campaign KPIs to internal stakeholders that include 
effectiveness and lead conversion.
• Work closely with cross-functional teams to implement email workflows, digital 
campaigns, website content, and campaign performance tracking.
QUALIFICATIONS
Experience:
• 3+ years of healthcare B2B marketing experience
• Excellent written and verbal communication skills; ability to work cross-functionally to 
communicate effectively and with confidence
• Keen attention to detail and desire to understand new products and evolving markets
• Demonstrated experience in creating compelling content and executing marketing plans
• Proficient in Microsoft 365 suite 
• Self-motivated, with analytical and problem-solving skills
• Ability to work independently and also across multidisciplinary work force
Education:
• Bachelor’s Degree in Business or Marketing required, with a technical background
degree preferred.
• Master’s Degree in Business Administration preferred
Computer Skills:
• Proficient in:
o Microsoft Office 365 Suite of Products
o HubSpot
o LinkedIn Campaign Manager
Certifications & Licenses:
• N/A
PHYSICAL DEMANDS
Not Applicable (N) Activity is not applicable to this position.
Occasionally (O) Position required this activity up to 33% of the time (0 - 2.5 hours a day)
Frequently (F) Position requires this activity from 34% - 66% of the time (2.5 - 5.25 hours a day)
Constantly (C) Position Requires this actively more than 66% of the time (5.25+ hours a day)
Movement: 
Stand O 
Walk F 
Sit C 
Manually Manipulate C 
Grasp O 

Reach Outward O
Reach Above Shoulder N 
Speak C 
Climb N 
Crawl N
Squat or Kneel N

Bend N

Lift/Carry:

10 lbs or less O

11-20 lbs N

21-50 lbs N

51-100 lbs N

Over 100 lbs N

Push/Pull:

12 lbs or less N

12-25 lbs N

26-40 lbs N

41-100 lbs N

Other Physical Requirements
Vision (Near)
WORK ENVIRONMENT
• Virtual Work Environment
ADDITIONAL INFORMATION
• All employees who wish to enter our facilities must be fully vaccinated against COVID19.
#LI-Remote
Equal Opportunity Employer-Disability and Veteran
Last revised: June 202