Description

Come grow with us! We are One Rayonier, a team that works together to create value by maintaining a strong safety culture, challenging the status quo, giving back to our communities, being innovative, continuously learning and leading the way. After more than 90 years, Rayonier is still uncovering new ways to make lives better with our trees, our land, and — our most important resource — our people.

We strive to create an employee experience that makes you proud to be a part of the Rayonier team. We are committed to maintaining an inclusive and collaborative environment where you can be who you are and valued for your unique talents and perspectives. Rayonier is big enough to offer you professional growth and development opportunities, yet small enough for you to know every coworker by name. Come join a team that empowers you to make a difference!

Scope Of Role

In this role, you will promote the Raydient Rural brand, the rural lifestyle, identify and nurture leads, and support brokers as they convert leads into sales of Raydient Rural products. You will continue to refine the brand strategy and marketing tactics to maximize the reach of the company’s efforts.

You will manage marketing campaigns to promote the rural lifestyle, and increase brand awareness and sales. You will manage the editorial calendar and supervise the creation of content. You will launch new products, manage the website, the blog, and the social media channels. You will use marketing automation tools to identify and nurture leads and work with the sales and production teams to coordinate follow-up of superior leads.

This role is part of the Communications team and supports the Raydient Rural team daily. We, the Communications team, are a high-energy, hard-working team where authenticity, creativity, and intentionality are key in everything we do and the quality bar is set high. If you join our team, you’ll be empowered from day one to make a difference.

We are looking for the next difference-maker. If you can build strong relationships, push boundaries, work creatively even under tight deadlines, manage multiple priorities, have an acute attention to detail, and, above all, are ready to make a lasting impact, apply today.

The Marketing Manager, Raydient Rural role is located in Wildlight, FL, and eligible to work remotely a portion of the time.

How You Will Succeed

• Build and maintain meaningful relationships with the Raydient Rural team, customers, vendors, and real estate brokers
• Be customer-centric: understand the needs of the customers, communicate with them effectively and bring their voice to all our decisions
• Advocate for the Raydient Rural brand and the rural lifestyle to increase brand awareness and sales
• Promote innovation and creativity, because there might be a better way than the way we’ve always done it
• Manage multiple priorities, stay ahead of challenges, and regularly adapt project plans to meet deadlines and budgets
• Take initiative and ownership of your role, seek opportunities, garner support, and make them happen
• Collaborate with others and share your viewpoints, ideas, and findings to create better outcomes for Raydient Rural and our customers

Requirements

What Is Required

• Bachelor’s degree in Marketing
• At least seven years of real estate marketing experience
• Strong experience with website, social media, and email marketing
• Solid creative, graphic, and visual design skills experience
• Outstanding oral and written communication skills
• Proficiency in Hubspot, CMS systems, Microsoft Excel, Word and PowerPoint, and Adobe suite
• Recognized ability to build and maintain relationships
• Comfortable working in a high-energy, fast-paced environment
• Ability to manage multiple priorities and work creatively even under tight deadlines
• Team player that can both collaborate and work independently

Rayonier is committed to maintaining a safe and productive work environment that is drug-free, promotes diversity, and is free of discrimination.