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Carestream Dental
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Spotlight Preferred Member Company
Carestream Dental
Atlanta, Georgia, United States
21 days ago

Description

The Digital Marketing Manager, Americas is a newly expanded position at Carestream Dental.  As our Digital Marketing Manager, you have in-depth understanding of marketing, customer journeys, buyer personas, sales processes, and a passion for digital marketing execution. You will work closely with the America’s Marketing team to deploy marketing strategies through all digital marketing channels to drive awareness and leads for our complete portfolio of products and services.

We are looking for an individual to serve as our subject matter expert in the development and deployment of marketing automation campaigns, including but not limited to email marketing, PPC, display ads, social media, remarketing, and other digital marketing channels.  This individual will have a drive to know what the latest and greatest trends in digital marketing are and will be quick to learn and implement them. 

This individual will bring a “digital first” mindset to evolve the way Carestream Dental engages with customers, patients, dealers and business partners.

A truly integrated marketing strategy involves digital, but also traditional marketing tactics, content, media, personalization, co-marketing, sponsorship, and events, therefore this person will have a strong understanding of how those best work together to enhance the customer experience and drive business objectives.

Essential Functions & Strategy/Opportunity

  • Serve as the subject matter expert of marketing tools like Marketo, Showpad, LaunchPad. Marketing tools that are high priorities for improving digital customer engagement in US&C marketing efforts
  • Build and manage marketing automation activities to increase customer and prospect engagement and ultimately drive lead generation
  • Collaborate with business unit marketing managers to increase the use of digital tools and automation as applicable
  • Support marketing and event managers to deploy emails within campaigns and to promote events and webinars
  • Create and send marketing surveys as needed
  • Segment, build and pull target lists from CRM and other databases
  • Report on overall digital marketing effectiveness, as well as campaign-specific efforts and use analytics to advise marketing managers how and when to adjust tactical efforts to improve outcomes
  • Support marketing managers in their ongoing learning of Marketo and campaign development
  • Partner with event managers on virtual tradeshows including virtual booth setup, content, and pre/post marketing communications
  • Place display and social paid/ad efforts. Track and measure effectiveness to optimize budget and ROI
  • Lead PPC efforts in partnership with agency partners
  • Lead marketing efforts for ecommerce through email, social, etc.
  • Manage and track spend associated to digital efforts to ensure staying within budget
  • Ensure leads are being captured and shared in a timely manner to be entered in CRM and sent to sales
  • Stay current on digital marketing trends and recommend opportunities for the organization to be more effective at greater ROI in marketing lead generation efforts
  • Partner with Global Digital Marketing Manager to troubleshoot issues in marketing tools


Requirements

Essential Skills

  • Ability to quickly evaluate key digital marketing metrics and strong understanding of those levers to push and pull to best optimize our marketing efforts, resources and budget
  • Collaborate with cross-functional teams and fellow Americas team members.
  • Interpersonal Skill - Ability to manage multiple projects simultaneously and meet deadlines, be self-motivated, work comfortably in a fast-paced environment and within group settings, have excellent time-management skills, have an ability to think creatively and strategically, have exceptional problem-solving skills
  • Communication skills both in verbal and in written, able to clearly articulate objectives and requirements; appropriately follows-up with project collaborators
  • Task management - ability to track multiple projects and requirements; follow-up with deliverables; anticipate challenges and appropriately mitigate.
  • Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.

Essential Experience and Education

  • Bachelor's Degree: Digital marketing, Marketing, or related field.
  • Five (5) years experience with Marketo or similar marketing automation tool is a requirement
  • Marketing automation certified a plus but not a requirement
  • Digital marketing certified by AMA, DMI, ANA or other reputable marketing association a plus but not a requirement
  • A candidate for this position must have 5 years in working experience in digital marketing, leading teams, agencies and collaborating with cross-functional teams
  • Experience creating digital marketing activities that increase engagement and conversions is a must
  • Passion for understanding personas and buyer journeys to best leverage digital marketing to engage customers / prospects with the right message, at the right time, in the right channel
  • Insights to continuously improve those customer / prospect experiences
  • Capable of leading and gaining support from cross functional teams for new ways of working
  • Must have a collaborative spirit, keen sense of organization and attention to detail
  • Ability to work independently and contribute in a team environment
  • Effective verbal and written communication skills
  • Strong desire to succeed

Job Information

  • Job ID: 58508549
  • Location:
    Atlanta, Georgia, United States
    Remote, Georgia, United States
  • Position Title: Digital Marketing Manager
  • Company Name: Carestream Dental
  • Industry: Healthcare / Health Services
  • Specialties: Branding,
    Content Marketing,
    Direct Marketing,
    Marketing Analytics,
    Marketing Communications,
    Mobile,
    Marketing Research,
    Online Marketing,
    Product Marketing,
    Social Media
  • Job Type: Full-Time
  • Job Duration: Indefinite
  • Min Education: BA/BS/Undergraduate
  • Required Travel: 0-10%
  • Job Level: Middle Management

Please refer to the company's website or job descriptions to learn more about them.

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