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SRW Laboratories Ltd.
Auckland, Newmarket, New Zealand
15 days ago
Wunderlich-Malec Engineering
Newmarket, NH, US
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SRW Laboratories Ltd.
Auckland, Newmarket, New Zealand
15 days ago

Description

You will be reporting to the Global Marketing Manager and working alongside our Digital Marketing Specialist, Marketing and Communications Specialist, and Creative Designer.

Being a science-led brand, it may take some time for you to learn and understand the science behind our products. Hopefully, you’re up to the challenge of mastering it, then simplifying it into consumer-friendly language. We are still finding the best way to talk to our target audience, where to reach them, and when to reach them. You will play a pivotal role in helping us master this.  

An average day for you might start with some script writing for a science video, followed by a meeting with the Sales Manager to plan our next traffic-stopping pharmacy window display, then collating feedback from the team on the latest version of a product leaflet, and updating a few website pages. You might join our weekly meditation before grabbing a bite to eat with the team at one of the many cafes and restaurants around Newmarket, before logging into HubSpot to draft up our next newsletter. To finish the day you send off a brief to our designer for some campaign creative and have a meeting with the NPD and Marketing teams to map out the unique selling points for our next product.

About You:

You're motivated, have a positive and engaging personality, and are ready to take your career to the next level. You have prior experience in a brand role, perhaps as an assistant brand manager, or marketing specialist, and you’re ready to step up. You enjoy writing consumer-facing copy, and you’re good at it. You’re experienced when it comes to briefing, revisions, and timelines.  You have a background in the health industry, premium products or health supplements.

Why you should apply:

  • Work from our modern, sunny office in the heart of Newmarket with gym and food options nearby.
  • Work from home 1-2 days per week, with flexible working hours.
  • No two days will be the same.
  • Subsidized hot yoga at our local studio.
  • Carpark provided.
  • Performance bonus scheme.
  • You’ll be part of a positive and supportive team, who enjoy working together.
  • You'll be supported with learning and development opportunities and will join experienced teams with a wealth of knowledge to share.
  • We are a passionate, friendly, and diverse group of people who enjoy occasional social outings and team-building activities.
  • KiwiSaver

Key Responsibilities

Branding and Copywriting

  • Masters the SRW tone of voice and brand guidelines, applying this to their work every day.
  • Writes copy for marketing assets, packaging, collateral, owned and paid media.
  • Works with Therapeutic Advertising Pre-Vetting Service (TAPS) adjudicators as needed to ensure copy does not breach MedSafe requirements.
  • Can adjust messaging to different audiences at various stages in the buyer journey.
  • Orchestrates brainstorm sessions for NPD to capture value proposition, USP, and messaging by persona.

Campaigns

  • Uses Product USP and messaging matrix to develop campaign plans.
  • Works with the graphic designer and digital marketing specialist to implement multi-channel full-funnel campaigns.
  • Constantly evaluates data and insights from digital marketing specialist to ensure we are improving ROI and learning from each campaign.

B2C Collateral and other marketing assets

  • Provides scripts for 3D animation videos and manages production to the agreed timeline and budget.
  • Works with the graphic designer to create, and provides copy for: Brand book, packaging (stickers, canister, cartons, leaflets), ecommerce stuffers.

Email marketing and website

  • Creates and sends the monthly SRW newsletter as outlined in the eDM calendar, using HubSpot CRM.
  • Creates lifestyle blogs and oversees the blog calendar, ensuring the blogs are being delivered on time, then utilized on the website and in emails.
  • Updates ingredient, scientist, product pages, and blog using Shopify CMS.

 Merchandising and Sales support

  • Works with the team to design window displays and arrange for signage company to install decals on time, overseeing installation as needed. Deliver and set up props such as lightbox/plinths/pull-up banners/posters.
  • Owns the creation of B2B sales catalogs, brand intro, practitioner training guides, in-store promos/flyers.

Occasionally you may be asked to lead or support the execution of events or photoshoots. The responsibilities may grow as the company grows!



Requirements

Education/Qualifications

  • University degree / tertiary equivalent

Skills and Experience

Must-Have

  • At least 5 years of work experience in a brand-focused role(s).
  • Great storytelling ability with excellent grammar and spelling.
  • Brand champion with the ability to persuade and invigorate others towards a common goal and success.
  • Excellent time management
  • Sound understanding of the marketing funnel, and marketing principles

Preferred Experience

  • Health/wellness/supplements industry
  • Premium products
  • HubSpot CRM and Shopify CMS
  • Project and stakeholder management
  • Design experience is advantageous but not necessary

Attributes

  • Creative
  • Excellent verbal and written communication skills
  • Proactive and energetic
  • A brand advocate, leading by example
  • You always have the customer experience and journey in mind – you can put yourself in their shoes
  • You’re organized and have attention to detail
  • Excellent interpersonal, verbal, and written communication skills.
  • You’re personable, getting on well with people from all walks of life.

Job Information

  • Job ID: 63997054
  • Location:
    Auckland, Newmarket, New Zealand
  • Position Title: Brand Manager
  • Company Name For Job: SRW Laboratories Ltd.
  • Specialties: Marketing Communications
  • Job Type: Full-Time
  • Min Education: BA/BS/Undergraduate

Please refer to the company's website or job descriptions to learn more about them.

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