Company Profile

Company Overview

The National Crime Prevention Council (NCPC), home of McGruff the Crime Dog®, is a national non-profit organization whose primary mission is to be the nation’s leader in helping people keep themselves, their families, and their communities safe from crime. NCPC’s strategic plan for 2013 through 2018 is centered on four goals: promote crime prevention; partner with government, law enforcement, the private sector, and communities to prevent crime; protect children, youth, and other vulnerable populations; anticipate and respond to emerging crime trends.

To achieve this strategic plan, NCPC produces tools that communities can use to learn crime prevention strategies, engage community members, and coordinate with local agencies, including:

-Publications and teaching materials on a variety of topics
-Programs that can be implemented in communities and schools
-Local, regional, and national trainings
-Public service announcements broadcast nationwide starring McGruff the Crime Dog
-Support for a national coalition of crime prevention practitioners

NCPC was founded in 1982 to manage the National Citizens’ Crime Prevention Campaign and McGruff the Crime Dog and to administer the Crime Prevention Coalition of America. Now, 30 years after McGruff’s first TV appearance, more than 90 percent of children recognize McGruff and over 4,000 law enforcement agencies own a McGruff suit. That’s a lot of people who know how to "Take A Bite Out Of Crime!"