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Description
American Ecosystem Institute Inc. (d/b/a iMpact) is hiring a Branding Manager to direct creative marketing and communications strategies to strengthen client visual brand presence; manage promotional plans and budgets; direct analysis of market data to guide marketing strategy and identify business opportunities; supervise marketing and creative teams. 100% telecommuting position, may work/reside anywhere in the U.S. $115,000/yr.
Requirements: Bachelor’s in Art History or related visual arts field and 2 years of experience in creative artistic market research, analysis, and strategy, including: marketing research and analysis for Asian clients entering the U.S. market; conducting market and consumer behavior analysis using Google Analytics, Meltwater, Muck Ruck and SimilarWeb; designing and implementing marketing campaigns using artistic strategies to maximize impact, and evaluating performance metrics using ROI tracking, conversion analysis, media-placement performance review, and A/B testing; developing promotional content and coordinating PR and social media initiatives using Instagram, LinkedIn, HubSpot, and Adobe Creative Cloud (Photoshop, Premiere Pro, and InDesign); integrating creative design principles with market analysis to assess client positioning and advertising strategy; collaborating with cross-functional teams to support product or service launches; working with international business development teams catering to Chinese companies; and preparing marketing reports and visual materials using Adobe Illustrator, CapCut, Canva, and Tableau.
Email cover ltr & resume to Victor Gao, Managing Director at [email protected].