Description

The Chief Marketing Officer serves as Montana State University’s senior marketing and brand leader. The position is responsible for developing and executing integrated marketing strategies that strengthen the university’s reputation, advance institutional priorities and deepen engagement with key audiences.

Requirements

Serves as the university’s senior marketing and brand leader, providing strategic direction for
institutional marketing, brand positioning and audience engagement.
Develops and leads a team of professionals in the areas of marketing, digital marketing,
social media, trademarks and licensing, advertising, marketing analytics and brand
implementation.
Oversees brand strategy and the execution of creative, integrated marketing programs that
support student recruitment, retention, success, institutional affinity and brand awareness.
Works closely with the Office of Admissions and other key university units to develop
marketing strategies that support enrollment-related goals and measurable outcomes.
Leads advertising and media buying strategy, including digital advertising, paid social, paid
search, print, radio, television/video and other channels, with a focus on maximizing
marketing investments.
Oversees the development and implementation of marketing campaigns that are audience
focused, data-informed and aligned with university priorities.
Uses market research, audience insights, campaign analytics and performance data to
evaluate marketing effectiveness and guide future strategy.
Oversees the university’s brand standards and works with colleges, departments and units to
ensure marketing and communications materials are consistent with MSU’s visual identity,
voice, messaging and institutional priorities.
Ensures the MSU brand is developed, strengthened and protected across all channels,
including advertising, digital platforms, social media, publications, merchandise and other
public-facing materials.
Supervises staff responsible for managing university trademarks, licensing agreements,
royalty collection, licensee relationships and the development of retail products that build
brand affinity.
Works collaboratively with university partners, including legal counsel, athletics and
trademarks/licensing staff, on issues involving MSU’s marks, licensing, brand use and
Name, Image and Likeness matters.
Works closely with University Communications teams in Visual Media, News, Creative
Services, and Web and Digital Communications to ensure coordinated, high-quality and
effective integrated communications.
Oversees social media strategy and digital marketing strategy in coordination with staff
responsible for implementation and analytics.
Provides leadership for marketing services delivered through University Communications’
shared services model, including setting priorities, strengthening workflows and ensuring that
services meet the needs of university clients.
Mentors, coaches and develops marketing team members, fostering collaboration, creativity,
accountability and alignment with institutional goals.
Develops and manages marketing budgets and resources within University Communications
to ensure effectiveness, accountability and strategic impact